Large carcasses are forcing retailers to cut more of the middle-meat steaks thinner to meet package and cost restrictions. But does that move the beef business away from consumer preferences? Dr. Russell Cross, professor of meat science and former head of the Animal Science Department at Texas A&M University, discusses a conundrum that has long plagued the beef business—what’s economically necessary for producers presents big challenges for wholesalers, retailers and most importantly, consumers. Read more…
Recent Posts
TSCRA Talk Episode 65 – Direct beef sales – tried and true wisdom
Kayla Jennings with Jennings Ventures and Tucker Brown of the R.A. Brown Ranch join TSCRA …
Continue Reading about TSCRA Talk Episode 65 – Direct beef sales – tried and true wisdom
TSCRA commends Secretary Rollins and USDA on Texas sterile fly facility
FORT WORTH, Texas (June 18, 2025)— U.S. Secretary of Agriculture Brooke Rollins today announced …
Continue Reading about TSCRA commends Secretary Rollins and USDA on Texas sterile fly facility
Crime watch: Brangus bull missing in Fayette County
Texas & Southwestern Cattle Raisers Association Special Ranger Kenny Murchison, District 20 in …
Continue Reading about Crime watch: Brangus bull missing in Fayette County