McDonald's starts rollout of fresh beef burgers

McDonald’s USA announced on March 6 that fresh beef will be used in all Quarter Pounder and Signature Crafted Recipe burgers across approximately 3,500 restaurants in select markets and is on track for rollout to all participating restaurants in the contiguous U.S. by early May.
“The switch to fresh beef quarter-pound burgers is the most significant change to our system and restaurant operations since All Day Breakfast,” said McDonald’s USA President Chris Kempczinski. “Over the past two years, we have been listening to our customers and evolving our business to build a better McDonald’s. We are proud to bring our customers a hotter and juicier quarter-pound burger at the speed and convenience they expect from us.”
In March 2017, McDonald’s USA announced the switch to fresh beef quarter-pound burgers as a part of a broader commitment to bring customers more craveable and delicious food offerings. The 100 percent fresh beef quarter-pound burgers are now available in approximately 3,500 restaurants across a number of markets including Atlanta, Charolotte, Memphis, Miami, Nashville, Orlando, Raleigh and Salt Lake City.
Over the next month, the company will be completing the transition to fresh beef quarter-pound burgers in additional markets, including Denver, Houston, Los Angeles, San Francisco, Seattle and more, with full rollout to participating restaurants by early May.
Test markets in Dallas and Tulsa found customers liked the fresh beef quarter-pound burgers, McDonald’s claiming a 90 percent customer satisfaction from customers who order the burgers, and 90 percent intent to repurchase.
Source: McDonald’s