Four steps to direct-to-consumer marketing

The beef industry has seen a marked increase in interest surrounding direct-to-consumer marketing in recent months. This can partly be attributed to the COVID-19 pandemic and the subsequent slowdowns in the packing plants that had a lot of feeders and cow-calf producers worried. Another factor spurring the increasing interest is the growth of consumer demand for a story to go with the products they’re buying. A growing segment of beef consumers are more interested in buying locally sourced products, with some restaurants and retailers also pursuing this trend. For beef producers interested in selling beef directly to their customers, a sound and well thought out marketing plan is critical. –Progressive Cattleman