Texas Beef Council turns focus to younger eaters
After a dinner of beef brisket on a warm fall evening in north San Antonio, members, friends and guests of TSCRA sat back and listened to Jason Bagley of the Texas Beef Council outline how the trade group is moving away from print, television and radio ads. To attract young families, Bagley said, the council is turning to food and recipe apps, its website and tailored cooking events. Read more at The Texas Tribune…