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Our readers have power – purchasing power.
Since 1914, The Cattleman has prided itself on tradition, loyalty and a commitment to commercial cattle producers throughout the state of Texas and the southwest region. Still today, The Cattleman continues to be an industry-leading publication with those same values.
Our staff is dedicated to connecting you to the audience you most want to reach.
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Meet Your Cattleman Sales Staff
With 30 years’ experience creating messages for advertisers on all types of communications tools, Gina Bryson says she has found a professional home with Texas and Southwestern Cattle Raisers Association (TSCRA). The culture of the ranching way of life appeals to her Texas background, and offers her the chance to help business owners reach targeted clients.
Gina serves as media consultant for TSCRA Communications Services. In this role, she helps advertisers create effective messages and helps them choose the proper platforms to get their message out to the more than 18,000 members of TSCRA. Those platforms are The Cattleman magazine, our flagship print publication; The Cattleman NOW smartphone app; The Cattleman News Update daily emailed newsletter; and www.tscra.org.
Gina grew up in Cleburne and attended Tarrant County Junior College. She worked in the savings and loan business until she was attracted to sales. She received her insurance license in 1987 and worked with several companies before she was approached to work in the office equipment industry for Sharp Electronics, where she stayed until 1997.
Gina fully understands the challenges of small-business ownership, having owned and operated 2 Smoothie Factory franchises during her career.
She has worked with AT&T and with the Fort Worth Star-Telegram in advertising sales. While at the Star-Telegram, Gina was honored with “Salesperson of the Year” and “MVP of the Year” awards. In her spare time, she supports charities as a volunteer worker. Gina lives in Fort Worth.
Shawn McCoy grew up in Ohio on a small farm south of Salem, in Winona. A graduate of United Local in 1984, he attended Ohio Northern University College of Pharmacy and transferred to Kent State University to study business.
In 1988, Shawn started selling advertising for a local weekly newspaper, then went on to a daily newspaper in Salem called The Salem News. After a trip to San Antonio in 1994, Shawn moved to Texas and started working for a weekly newspaper there. Eight months later, he moved to Arlington to work for the Mid Cities News, a subsidiary of the Dallas Morning News.
In 1997, Shawn got his first taste of a monthly magazine, The Cutting Horse Chatter for the National Cutting Horse Association. The year 2008 brought on some changes with Shawn eventually working for the Fort Worth Star-Telegram in the Weatherford office, where he stayed until 2012. That August, Shawn began working for The Cattleman magazine and plans on being here until retirement.
Shawn and his wife, Laurie, have a blended family with son Dillon and daughter Stevie. The McCoys live in Granbury