• Skip to primary navigation
  • Skip to main content
Texas and Southwestern Cattle Raisers Association

Texas and Southwestern Cattle Raisers Association

To Honor and Protect the Ranching Way of Life

  • Home
  • Who We Are
    • Why Join
    • Leadership
    • Staff
    • Partners
    • FAQs
    • Newsroom
    • Sponsorships
    • Employment
  • What We Do
    • Theft and Law
    • Issues and Policy
    • Education
    • Students and Young Professionals
    • The Cattleman Magazine
    • Disaster Relief Fund
    • Cattle Raisers Insurance
    • Cattle Raisers Trading Co
  • Events
    • Cattle Raisers Convention
    • Policy Conference
    • Summer Meeting
    • Ranch Gatherings
    • Ranching 101
  • Join
  • Member Center
  • TSCRA Store
  • Show Search
Hide Search

TSCRA Talk Episode 51 – Give me the beef!

The latest research shows that consumers love beef! Jessica Finck, Ph.D., who works in the value chain and consumer affairs area of Merck Animal Health, joins TSCRA Talk host, Kristen Brown, to discuss the latest trends with consumers and beef.  

Finck discusses key factors that impact consumer buying decisions and how they have shifted in the current economic climate. She also breaks down top label claims that different generations look for at the grocery store. Specifically looking at the price of beef, consumers are seeking out cost-saving opportunities.  

In the comparison of beef and other proteins, Finck says that beef is still king. Wrapping up the episode, they discuss the market share of plant-based meats and eating styles including vegetarians and vegans.  

View the latest consumer research at https://www.merck-animal-health-usa.com/about-us/value-chain-and-consumer-affairs.  

Written by:
Shelby Kirton
Published on:
April 9, 2024

Categories: Podcast, TSCRA Update

Recent Posts

Texas cattle raisers applaud passage of the One Big Beautiful Bill

July 3, 2025

AUSTIN, Texas (July 3, 2025) — Texas & Southwestern Cattle Raisers Association President Carl …

Continue Reading about Texas cattle raisers applaud passage of the One Big Beautiful Bill

Website launched to support producers, landowners and wildlife managers navigate New World screwworm

July 3, 2025

Texas & Southwestern Cattle Raisers Association assisted in the launch of a new website to …

Continue Reading about Website launched to support producers, landowners and wildlife managers navigate New World screwworm

Crime watch: Two cows missing in Concho County

July 1, 2025

Texas & Southwestern Cattle Raisers Association Special Ranger HD Brittain, District 19 in West …

Continue Reading about Crime watch: Two cows missing in Concho County

Footer

Who We Are

Why Join
Leadership
Staff
Partners
FAQs
Newsroom
Sponsorships
Employment

What We Do

Theft and Law
Issues and Policy
Education
Students and Young Professionals
The Cattleman Magazine
Cattle Raisers Insurance
Cattle Raisers Trading Co.
Texas and Southwestern Cattle Raisers Association

Information

Cattle Raisers Blog
News Releases
Bereavements
Events
Sponsorships & Advertisement
Tip Hotline
Get Involved
Links

Membership

Membership Center
Membership Center Instructions
Join
Renew
  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

PO BOX 101988
FORT WORTH, TX 76185

1-800-242-7820

© 2023 Texas & Southwestern Cattle Raisers Association; All Rights Reserved.

COPYRIGHT | PRIVACY POLICY | TERMS OF USE