• Skip to primary navigation
  • Skip to main content
Texas and Southwestern Cattle Raisers Association

Texas and Southwestern Cattle Raisers Association

To Honor and Protect the Ranching Way of Life

  • Who We Are
    • Why Join
    • Leadership
    • Staff
    • Allied Members
    • FAQs
    • Newsroom
    • Sponsorships
    • Employment
  • What We Do
    • Theft and Law
    • Issues and Policy
    • Education
    • Young Cattle Raisers
    • The Cattleman Magazine
    • Cattle Raisers Insurance
    • Cattle Raisers Trading Co
  • Events
    • Cattle Raisers Convention
    • Summer Meeting
    • Policy Conference
    • Ranch Gatherings
    • Ranching 101
  • Membership Center
    • Membership Center Instructions
  • Join
  • Renew
  • Show Search
Hide Search

TSCRA representatives named to state beef checkoff board and committees

Source: Texas Beef Council
Austin Brown III, Dr. Dick Sherron and Kelley Sullivan have been named to the Texas Beef Council (TBC) and the Beef Promotion Research Council of Texas (BPRCT) board of directors. All serve as representatives of TSCRA. 
As past chairman of the TBC board, Austin Brown III serves on the executive committee and beef resources committee. The executive committee is responsible for overseeing board decisions and speaking on behalf of Texas beef producers when necessary. The beef resources committee approves and evaluates checkoff-funded beef quality assurance programs, producer communications, issues and reputation management, research projects and export programs conducted in partnership with the U.S. Meat Export Federation (USMEF). This is his fifth term on the board.
Brown is a fourth generation rancher and general manager of Brown Ranches in Bee County, Texas. He is currently a TSCRA director and a member of the Texas A&M University Department of Animal Zoloft Sedative Drugs Council. Additionally, Brown has served in leadership roles with the National Cattlemen’s Beef Association (NCBA), Cattlemen’s Beef Board (CBB) and the Houston Livestock Show & Rodeo. Brown and his wife, Jody, have two children and reside on the family ranch near Beeville.
As a member of the TBC board, Dr. Dick Sherron serves on the domestic marketing committee. This committee approves and evaluates checkoff-funded programs in the areas of retail and foodservice outreach, consumer marketing, media relations, and nutrition and health outreach. This is his sixth term on the board.
Sherron owns and operates ranches in East and South Texas, raising crossbred cattle and stockers. He is a past president of TSCRA, commissioner and former chairman of the Texas Animal Health Commission and has served on multiple national joint checkoff committees and working groups. Sherron and his wife, Eleanor, have four children and reside in Beaumont.
This is the first term on the board for Kelley Sullivan and she serves on the domestic marketing committee. This committee approves and evaluates checkoff-funded programs in the areas of retail and foodservice outreach, consumer marketing, media relations, and nutrition and health outreach.
Sullivan was born and raised in Galveston and is co-owner of Santa Rosa Ranch in Crockett and Navasota. Santa Rosa is the largest registered producer of Brangus and Ultrablack cattle in the state of Texas. She is a graduate of Texas A&M University and TCU Ranch Management Program. Sullivan serves in several leadership roles within the industry including Texas A&M University Department of Animal Science, TSCRA, National Cattlemen’s Beef Association, Houston Livestock Show and Rodeo, and International Brangus Breeders Association.
Board members’ terms coincide with TBC’s fiscal year that began Oct. 1. Directors can serve up to six consecutive 1-year terms on the checkoff boards.

Written by:
kristin
Published on:
December 20, 2016

Categories: General

Recent Posts

Crime Watch: Cattle missing near Fort Worth

July 7, 2022

Texas & Southwestern Cattle Raisers Association Special Ranger Marvin Wills, District 15 in …

Continue Reading about Crime Watch: Cattle missing near Fort Worth

Crime Watch: Pickup stolen near Castroville

July 7, 2022

Texas & Southwestern Cattle Raisers Association Special Ranger Tony Ashley, District 28 in …

Continue Reading about Crime Watch: Pickup stolen near Castroville

Texas crop progress and condition for July 6

July 5, 2022

While isolated areas of the Upper Coast received considerable rainfall, most of the state received …

Continue Reading about Texas crop progress and condition for July 6

Footer

Who We Are

Why Join
Leadership
Staff
Allied Members
FAQs
Newsroom
Sponsorships
Employment

What We Do

Theft and Law
Issues and Policy
Education
Young Cattle Raisers
The Cattleman Magazine
Cattle Raisers Insurance
Cattle Raisers Trading Co.
Texas and Southwestern Cattle Raisers Association

Information

Cattle Raisers Blog
News Releases
Bereavements
Events
Media Kit
Tip Hotline
Get Involved
Links

Membership

Membership Center
Membership Center Instructions
Join
Renew
  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

PO BOX 101988
FORT WORTH, TX 76185

1-800-242-7820

© 2022 Texas and Southwestern Cattle Raisers Association; All Rights Reserved.

COPYRIGHT | PRIVACY POLICY | TERMS OF USE

We Live For This Land