TSCRA representatives named to state beef checkoff board and committees

Source: Texas Beef Council
Austin Brown III, Dr. Dick Sherron and Kelley Sullivan have been named to the Texas Beef Council (TBC) and the Beef Promotion Research Council of Texas (BPRCT) board of directors. All serve as representatives of TSCRA. 
As past chairman of the TBC board, Austin Brown III serves on the executive committee and beef resources committee. The executive committee is responsible for overseeing board decisions and speaking on behalf of Texas beef producers when necessary. The beef resources committee approves and evaluates checkoff-funded beef quality assurance programs, producer communications, issues and reputation management, research projects and export programs conducted in partnership with the U.S. Meat Export Federation (USMEF). This is his fifth term on the board.
Brown is a fourth generation rancher and general manager of Brown Ranches in Bee County, Texas. He is currently a TSCRA director and a member of the Texas A&M University Department of Animal Zoloft Sedative Drugs Council. Additionally, Brown has served in leadership roles with the National Cattlemen’s Beef Association (NCBA), Cattlemen’s Beef Board (CBB) and the Houston Livestock Show & Rodeo. Brown and his wife, Jody, have two children and reside on the family ranch near Beeville.
As a member of the TBC board, Dr. Dick Sherron serves on the domestic marketing committee. This committee approves and evaluates checkoff-funded programs in the areas of retail and foodservice outreach, consumer marketing, media relations, and nutrition and health outreach. This is his sixth term on the board.
Sherron owns and operates ranches in East and South Texas, raising crossbred cattle and stockers. He is a past president of TSCRA, commissioner and former chairman of the Texas Animal Health Commission and has served on multiple national joint checkoff committees and working groups. Sherron and his wife, Eleanor, have four children and reside in Beaumont.
This is the first term on the board for Kelley Sullivan and she serves on the domestic marketing committee. This committee approves and evaluates checkoff-funded programs in the areas of retail and foodservice outreach, consumer marketing, media relations, and nutrition and health outreach.
Sullivan was born and raised in Galveston and is co-owner of Santa Rosa Ranch in Crockett and Navasota. Santa Rosa is the largest registered producer of Brangus and Ultrablack cattle in the state of Texas. She is a graduate of Texas A&M University and TCU Ranch Management Program. Sullivan serves in several leadership roles within the industry including Texas A&M University Department of Animal Science, TSCRA, National Cattlemen’s Beef Association, Houston Livestock Show and Rodeo, and International Brangus Breeders Association.
Board members’ terms coincide with TBC’s fiscal year that began Oct. 1. Directors can serve up to six consecutive 1-year terms on the checkoff boards.