The Texas Beef Council, in partnership with the U.S. Meat Export Federation, recently hosted a group of six chefs from regions surrounding Russia for a Texas beef industry tour. Participants traveled across the state and visited a ranch, feedyard, processing plant, retail outlets, and several food service establishments. The Texas Beef Checkoff Program invests in programs throughout the year that are aimed at expanding market penetration, improving global consumer perceptions and building trust in U.S. beef.
Source: Texas Beef Council