Meal kits are convenient, but can they help create a new distribution channel for small farmers?
By Anna Roth
Putting food on the table on a busy weeknight is a universal problem. Now, a horde of new, sleek, venture capital-funded services has arrived on the market peddling what they think is a solution: kits made of raw ingredients—portioned and sometimes prepped—that can be assembled quickly to make a meal “from scratch.”
All claim to work with local suppliers to some extent, creating a whole new distribution outlet for small- to mid-size farms.