Domestic beef demand continues to maintain its recent strength, even as the U.S. beef cattle herd expanding. Chuck Coffey, a beef producer from Davis, Okla., and chairman of the Cattlemen’s Beef Promotion Board, says a lot of the beef checkoff dollars being invested domestically to promote beef are being used to target mothers from the Millennial generation. In a recent conversation at the Oklahoma Cattlemen’s Association Convention, he explained why that has become the focus of the checkoff’s strategic plan and the tactics being used to reach that particular demographic. Listen to their discussion about the beef checkoff’s domestic strategic plan on the latest Beef Buzz podcast from the Oklahoma Farm Report. Read more….
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