• Skip to primary navigation
  • Skip to main content
Texas and Southwestern Cattle Raisers Association

Texas and Southwestern Cattle Raisers Association

To Honor and Protect the Ranching Way of Life

  • Home
  • Who We Are
    • Why Join
    • Leadership
    • Staff
    • TSCRA Partners
    • FAQs
    • Newsroom
    • Sponsorships
    • Employment
  • What We Do
    • Theft and Law
    • Issues and Policy
    • Education
    • Young Cattle Raisers
    • The Cattleman Magazine
    • Disaster Relief Fund
    • Cattle Raisers Insurance
    • Cattle Raisers Trading Co
    • Students and Youth
  • Events
    • Cattle Raisers Convention
    • Summer Meeting
    • Policy Conference
    • Ranch Gatherings
    • Ranching 101
  • Join
  • Member Center
  • TSCRA Store
  • Show Search
Hide Search

Beef explores new tech to better reach consumers of today's YouTube generation

The beef industry has made a real connection with consumers through its digital assets in recent years, especially with Millennials who are constantly searching for more knowledge on the products they buy. One of the most common questions Millennials have when it comes to beef, is what to do with it – how to prepare it and what cut is the right choice. According to Alisa Harrison, senior vice president of global market research for the National Cattlemen’s Beef Association, the best way to answer consumers’ questions is with YouTube. She talked to Ron Hays, Rural Radio Network, on the latest Beef Buzz podcast. Read more…

Written by:
kristin
Published on:
February 21, 2018

Categories: General, The Cattleman Now

Recent Posts

Crime Watch: Angus bull missing in Victoria County

September 25, 2023

Texas & Southwestern Cattle Raisers Association Special Ranger Robert Fields, District 25 in …

Continue Reading about Crime Watch: Angus bull missing in Victoria County

Crime Watch: Missing bull in Refugio County

September 13, 2023

Texas & Southwestern Cattle Raisers Association Special Ranger Robert Fields, District 25 in …

Continue Reading about Crime Watch: Missing bull in Refugio County

New podcast provides modern management resources to cattle raisers

September 11, 2023

Texas & Southwestern Cattle Raisers Association launches School for Successful Ranching …

Continue Reading about New podcast provides modern management resources to cattle raisers

Footer

Who We Are

Why Join
Leadership
Staff
TSCRA Partners
FAQs
Newsroom
Sponsorships
Employment

What We Do

Theft and Law
Issues and Policy
Education
Young Cattle Raisers
The Cattleman Magazine
Cattle Raisers Insurance
Cattle Raisers Trading Co.
Texas and Southwestern Cattle Raisers Association

Information

Cattle Raisers Blog
News Releases
Bereavements
Events
Media Kit
Tip Hotline
Get Involved
Links

Membership

Membership Center
Membership Center Instructions
Join
Renew
  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

PO BOX 101988
FORT WORTH, TX 76185

1-800-242-7820

© 2023 Texas & Southwestern Cattle Raisers Association; All Rights Reserved.

COPYRIGHT | PRIVACY POLICY | TERMS OF USE