Beef explores new tech to better reach consumers of today's YouTube generation

The beef industry has made a real connection with consumers through its digital assets in recent years, especially with Millennials who are constantly searching for more knowledge on the products they buy. One of the most common questions Millennials have when it comes to beef, is what to do with it – how to prepare it and what cut is the right choice. According to Alisa Harrison, senior vice president of global market research for the National Cattlemen’s Beef Association, the best way to answer consumers’ questions is with YouTube. She talked to Ron Hays, Rural Radio Network, on the latest Beef Buzz podcast. Read more…