Beef checkoff completes research study on consumer content needs

The beef checkoff recently conducted a Content Search Analysis Research Study to uncover the content needs of consumers actively seeking information about beef and competitive proteins online. This study identified how consumers are searching for this information on the web through tools such as Google and Bing Search.
Data shows that cooking method searches online have increased year-over-year, specifically slow cooker, with more than 2,000,000 monthly searches. While a majority of “slow cooker” searches happen in the fall and winter, the search volume remains substantial throughout the rest of the year. To capitalize on this consumer search activity, the “Beef. It’s What’s For Dinner” website created a recipe collection that is focused solely on Slow Cooking beef recipes, and the checkoff utilizes digital advertising to ensure that consumers are aware of these delicious and nutritious recipe options.
For more information on beef checkoff activities, visit www.beefboard.org.