For Immediate Release: Sept. 26, 2011
Contact: Carmen Fenton, 512-469-0171
FORT WORTH, TEXAS – The Texas and Southwestern Cattle Raisers Association (TSCRA) is partnering with Rios of Mercedes, Anderson Bean and Olathe Boots to offer TSCRA members a 10 percent discount on boots.
“Cattlemen rely on high quality and durable footwear when working on the ranch,” said Joe Parker Jr., rancher and TSCRA president. “TSCRA is proud to partner with these high-quality brands to offer our members a price break on the items they need most.”
“Rios of Mercedes is proud to support TSCRA members by offering discounts on our lineup of handmade and handcrafted boots,” said Steven Kahla, director of marketing for Rios of Mercedes. “All Rios of Mercedes, Anderson Bean and Olathe Boots are made in Texas and designed for the lifestyle we share with TSCRA members.”
Through the discount program, TSCRA members will have access to a wide range of quality boots for men, women and children. All styles and boots sizes from the 3 brands are eligible for the discount.
You must be a TSCRA member to receive this discount. Visit the Member Center at www.tscra.org or call (800) 242-7820 for more information.
About the Rios of Mercedes, Anderson Bean, and Olathe Boots Discount:
TSCRA members may receive 10 percent off any Anderson Bean, Rios of Mercedes, and Olathe Boots purchases made through a designated retailer. Members must present their membership card or provide their membership number to qualify for the discount. The first designated retailer is the Mule Barn in Madisonville, Texas (936-348-2869). The respective web pages for all available boots are: riosofmercedesboots.com, andersonbeanboots.com, and olatheboots.com.
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The Texas and Southwestern Cattle Raisers Association is a 134-year-old trade organization. As the largest and oldest livestock association in Texas, TSCRA represents more than 15,000 beef cattle producers, ranching families and businesses who manage approximately 4 million head of cattle on 79.5 million acres of range and pasture land, primarily in Texas and Oklahoma. TSCRA provides law enforcement and livestock inspection services, legislative and regulatory advocacy, industry news and information, insurance services and educational opportunities for its members and the industry.