Texas Beef Checkoff shows bullish numbers

Just six months in, the Texas Beef Checkoff posted a revenue of $3.4 million. That money will be used to revamp marketing strategies to share beefy messages with consumer audiences, enhance producer communications and provide beef content to retail partners. In addition to promoting and marketing beef, checkoff dollars will be invested in research efforts. Funds also are used to build on current programs, which wasn’t possible before the state-funded checkoff began. Read more at the Texas Farm Bureau…