Source: Beef Checkoff
Forty-two runners sponsored by the beef checkoff’s Northeast Beef Promotion Initiative (NEBPI), took to the streets of Washington, D.C., on Oct. 30. Fueled by beef, these runners were among more than 25,000 who participated in the 41st running of the Marine Corps Marathon (MCM) and 10K. Members of Team Beef received nutrition education on how to incorporate lean beef into their diets during training and wore team jerseys during the race.
A Team Beef cheer location was established between miles 15 and 16 along the 26.2-mile marathon route to support the Team Beef members during the race.
Long before the team’s participation in the Marine Corps Marathon, an incentive contest called Prime Cuts encouraged members to share their training experience on social media, take the 30-day Protein Challenge, become Masters of Beef Advocacy graduates, and view Farmland — among many other opportunities to become involved in the beef community. The top three-point earners for the 2016 Prime Cuts Incentive Program included Loan O’Brien of Baytown, TX, J. Duane Rimmer of Rockwall, TX, and Lisa Voicheck of Aston, PA.
The fastest overall finisher for Team Beef was Sam Brandt, a Liberty University student in Lynchburg, VA. He finished with a time of 3:02:15. Jessica Lundgren of Ashburn, VA was the fastest female finisher on Team Beef with a time of 3:51:07.
The beef checkoff participated in the two-day health and fitness expo that drew a crowd of 110,000 runners and their families. Additionally, the beef checkoff was a sponsor of the bRUNch 5K and the Kids Race. Around 3,300 youth runners participated in a one-mile run around the Pentagon; the Kid’s Race expo; and Camp Miles, which provided checkoff staff the opportunity to share kid-friendly beef recipes and educational materials with the children and their families.