Driving demand for beef is at the core of the Beef Checkoff. Why? Because consumer beef demand drives producer success. Cattlemen’s Beef Board talked with Dr. Derrell Peel, an OSU livestock marketing specialist, to walk through what demand is and the important role it plays for producers. Read more and listen to interviews with Peel at beefboard.org…
Recent Posts
Crime watch: Black Angus cow missing in DeWitt and Lavaca counties
Texas & Southwestern Cattle Raisers Association Special Ranger Robert Fields, District 25 in …
Continue Reading about Crime watch: Black Angus cow missing in DeWitt and Lavaca counties
TSCRA and Fayette County Sheriff’s Office arrests cattle theft suspects in Fayette County
FORT WORTH, Texas (October 29, 2025) —Texas & Southwestern Cattle Raisers Association (TSCRA) …
Crime watch: Simmental bull missing in Delta County
Texas & Southwestern Cattle Raisers Association Special Ranger Bo Fox, District 12 in the …
Continue Reading about Crime watch: Simmental bull missing in Delta County