Beef checkoff launches new "Beef. It's What's For Dinner" campaign for a new generation

The beef checkoff has launched a new “Families in Motion” campaign to drive Millennial shoppers to the meat case. The campaign is designed to give consumers the meal inspiration and cooking education they need to feel good about feeding their family, while building on the established brand equity of “Beef. It’s What’s For Dinner.”
Check out below the new online video commercials that will introduce the iconic “Beef. It’s What’s For Dinner.” campaign to today’s consumer.


Check out the other videos at the “Beef. It’s What’s For Dinner.” YouTube channel, and take a peek at all of the mouth-watering recipes and meal ideas for easy-to-prepare, yet satisfying and nutritious meals to serve at home. They’re too good not to share!