Figuring commercial bull value 

Depending on who’s running the numbers, commercial bulls represent a bothersome, necessary cost; an inestimable opportunity to advance herd genetics and goals; or something in between. In every case, deciding what to pay for a bull boils down to determining value—the intersection between a buyer’s perceived worth of a particular bull and how much the buyer is willing to pay for that perceived worth. -Read more at BEEF Magazine…