Beef's digital presence still a good return on investment

Almost a year ago, the cattle industry brought together a lot of their information online into one unified place, the Beef. It’s What’s for Dinner website. Alisa Harrison, senior vice president for global marketing at the National Cattlemen’s Beef Association, talked recently about the impact the beef industry’s digital campaign has had since its launch last fall. Listen to Harrison and Ron Hays, Radio Oklahoma Ag Network, discuss the impact that the beef industry’s renewed digital presence is having on consumer demand and attitude, on a recent Beef Buzz podcast. Read more…