Beef demand exceeds expectations

In the past year, anyone in the business of selling or marketing food has encountered higher food costs. Proteins in particular have challenged purveyors to consider how to continue offering the products their customers want. Various strategies are being used to mitigate the impact of higher prices, but at the same time consumers continue to want and expect to get their favorite protein, beef, where and when they want it. Its price has risen because of a variety of factors, including devastating drought conditions in the most productive cattle regions. Yet, at the same time, an unexpected phenomenon is occurring: Demand for beef is growing, despite its increased price. Read more at The National Provisioner…