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Texas and Southwestern Cattle Raisers Association

Texas and Southwestern Cattle Raisers Association

To Honor and Protect the Ranching Way of Life

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Beef demand contributes to producer success

Driving demand for beef is at the core of the Beef Checkoff. Why? Because consumer beef demand drives producer success. Cattlemen’s Beef Board talked with Dr. Derrell Peel, an OSU livestock marketing specialist, to walk through what demand is and the important role it plays for producers. Read more and listen to interviews with Peel at beefboard.org…

Written by:
kristin
Published on:
July 21, 2020

Categories: Market News, The Cattleman Now, The Cattleman Now - App

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