The U.S. Meat Export Federation (USMEF), a subcontractor to the Beef Checkoff, strives to maximize market access, grow demand and increase U.S. beef value across the world. Due to the coronavirus pandemic, many of USMEF offices had to adapt their initial tactics and strategies to fit the new international marketplace. Despite the coronavirus situation, USMEF is continuing to encourage beef sales in key export markets and emphasize U.S. beef integrity. Read more at Beef Checkoff…
Texas and Southwestern Cattle Raisers Association
To Honor and Protect the Ranching Way of Life