With a goal of increasing the volume of U.S. beef sold at the retail level in Japan, the U.S. Meat Export Federation shared a new merchandising idea during a seminar for foodservice buyers and restaurant owners. The “pound steak” campaign, which was followed by a “My Pound Steak” Instagram event for consumers, was funded by the USDA Market Access Program (MAP) and the Beef Checkoff Program. USMEF is a contractor to the beef checkoff. Read more…
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