Pound steak campaign designed to increase US beef sales in Japan

With a goal of increasing the volume of U.S. beef sold at the retail level in Japan,  the U.S. Meat Export Federation shared a new merchandising idea during a seminar for foodservice buyers and restaurant owners. The “pound steak” campaign, which was followed by a “My Pound Steak” Instagram event for consumers, was funded by the USDA Market Access Program (MAP) and the Beef Checkoff Program. USMEF is a contractor to the beef checkoff. Read more…