Driving shopper traffic, particularly for stock-up trips, is critical in today’s highly competitive retail environment. Top-line sales in this low-margin business are paramount, whether made in-store, via website or app. While beef continues to propel meat department performance, this article looks at how beef continues to drive total store revenue, as well.

Amongst proteins, beef reigns. It brings in more dollars than any other item at retail (2.1% of total), while nearly 6.3% of baskets include beef. This makes beef a formidable revenue generator in its own right. Further, the average basket with beef is more than twice that of the typical ring ($85.70 vs. $41.33, respectively). So, bringing in beef shoppers generates greater sales across the entire store, as well. This power to drive sales is one reason beef remains a favorite feature item for retailers as well as their shoppers. Read more at Beef.ItsWhatsForDinner.com…

Click here to see more information about the Beef Checkoff at TheCattlemanBuyersGuide.com.