The beef checkoff logo has been around for a few years and in that time has undergone a few changes on occasion. Positioned beneath the logo’s checkmark, there has been different verbiage included through the years such as, “Beef. It’s What’s for Dinner,” for example. A commonly used version of the logo includes “Funded by the Beef Checkoff.” However, recent consumer research discovered something that has led to yet another slight modification that National Cattlemen’s Beef Association’s Alisa Harrison thinks is a win-win for both the industry and the consumer as it relates to those involved. She explained this in a recent conversation with Radio Oklahoma Ag Network Farm Director Ron Hays on an episode of Beef Buzz. Read more…