Getting interactive with consumers

Source: Texas Beef Council
Thanks to the checkoff’s Interactive Butcher Counter, now in its second year on BeefItsWhatsForDinner.com, thousands of consumers have come to the checkoff to get answers to their beef-cut questions. In fact, since the start of fiscal 2016, more than 249,000 consumers have generated more than 360,000 page views at the Interactive Butcher Counter.
With this popular tool, consumers can find an ideal beef cut for any occasion by clicking explore the cuts, guide me to the right cut, or by simply searching the name of a particular cut. The information received included recommended cooking methods, nutritional data, and delicious recipes using the cut.
The Interactive Butcher Counter also is responsive, which means no matter what device the consumer is using (e.g. phone, tablet or desktop), they have the same great user experience.
Click here to visit the Interactive Butcher Counter.