For Immediate Release: March 21, 2012
Contact: Marissa Patton, 512-469-0171

FORT WORTH, TEXAS – A world class panel of beef industry experts will provide a look into how the cattle industry will transform over the next 15 years at the Opening General Session of the Texas and Southwestern Cattle Raisers Association (TSCRA) convention in Fort Worth. The session begins at 10:30 a.m. Saturday, March 31, at the Fort Worth Convention Center.

“The cattle industry has changed dramatically since TSCRA was founded in 1877,” said Joe Parker Jr., rancher and TSCRA president. “Ranchers are facing challenges such as smaller margins, overreaching government regulations, severe weather patterns and the impact of a fragile global economy. This panel of experts will help give Texas ranchers the insight they need to make future decisions regarding their operations.”

Top beef industry executives include Rob Aukerman, president of U.S. Operations at Elanco Animal Health; Kevin Good, CattleFax senior market analyst and manager of corporate accounts; Bill Rupp, JBS Inc., president of beef division; and John Ryan, president and CEO for Rabo Agrifinance. These experts will look 15 years into the future and predict the transformation the beef industry will undergo between now and 2027.

Registration for the 2012 TSCRA Convention Weekend will be available on-site. For more information including a complete schedule of events visit www.tscra.org.

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TSCRA is a 135 year-old trade association and is the largest and oldest livestock organization based in Texas. TSCRA has more than 15,000 beef cattle operations, ranching families and businesses as members. These members represent approximately 50,000 individuals directly involved in ranching and beef production who manage 4 million head of cattle on 76 million acres of range and pasture land primarily in Texas and Oklahoma, but throughout the Southwest.