Since I rejoined the Texas and Southwestern Cattle Raisers Association staff last fall, we’ve spent a lot of time talking about improvements that are in the works. Little (and big) changes meant to better the products and services we offer you, our members and friends.
But today, I don’t have to just talk. You can see one of these projects yourself, with the soft rollout of our new The Cattleman magazine. While we’ve held on tightly to the history and heritage our 106-year-old flagship publication boasts, we’ve also made subtle changes we hope will improve your experience as you look for management tips, association and beef industry news, human interest stories, reference guides, and advertisements.
We hope you love the new look and feel, but also benefit from the information included. In this month’s issue, you’ll read about the Cattle Raisers Convention and Expo, which will be held in Fort Worth March 27-29. If you haven’t registered yet, we hope you’ll check that off your list today. Don’t forget — the price goes up on March 21!
We’ve got two features on management tips, too. In the first, the writer shares the latest on fetal programming, a concept that says when it comes to calf success, what mama eats matters. I’ve always found this topic fascinating, and hope you do, too. The second story explores ways cattle producers can factor in disposition when selecting replacements.
Another feature touches on how, when it comes to mandatory country-of-origin labeling, things aren’t always what they seem. Even though it sounds good, the data and research show a different reality.
I hope you enjoy this issue and those to come — and I hope to see you all in Fort Worth later this month.
The Cattleman magazine is received monthly by TSCRA members as part of their membership in the organization.