The beef checkoff is excited to announce a new booklet, titled “Having the Beef Conversation,” which moves toward a better understanding of how to have effective conversations about key issues for the beef community.
This booklet will continue to be the go-to conversation aid for anyone interested in becoming actively engaged in the beef conversations. “Having the Beef Conversation” follows the framework set forth in the Cattlemen’s Stewardship Review and features sections about the Beef Lifecycle, Good Food, Healthy Animals, Healthy Environment, Strong Communities and the Beef Checkoff. Each section includes the latest talking points, updated facts to share and a tough question and answer section, not to mention a reference page with additional websites for more information. Click here to download the booklet. (pdf)