CATTLE RAISERS COMMUNITY TSCRA News
Cattle Raisers Foundation Invites Your Support of Scholarships, Museum
The Texas and Southwestern Cattle Raisers Foundation (TSCRF) has launched a $5 million capital campaign to renovate our museum’s exhibits, sustain our educational programming and expand our scholarship fund.
The achievement of this campaign’s goals will ensure TSCRF continues to promote the past, present and future of the Texas and Southwestern cattle raiser through updated interactive exhibits, ongoing educational programming and support for aspiring livestock professionals.
Since its founding, the foundation has pursued its mission statement to preserve and protect the heritage of ranch life and the livestock industry and share its culture with present and future generations. This mission continues to guide our efforts and push us to improve our ability to reach families, students, teachers and other visitors with the spirit, history and culture of the western cattle raiser.
For 30 years, the museum was in the Texas and Southwestern Cattle Raisers Association headquarters. The museum’s fascinating historical content was moved to the Fort Worth Museum of Science and History when it opened in 2009.
The Cattle Raisers Museum continues to be located inside the Museum of Science and History where nearly 1 million annual visitors learn our story. Most of our visitors are schoolchildren, a key target audience for our compelling story.
The Cattle Raisers Museum must update its content and technology to remain relevant. The museum’s focus revolves around the rich history of the Texas and Southwestern cattle raiser, a topic that will remain central to future exhibits. However, we understand that cultural and social conditions are constantly shifting and Americans are becoming more interested in the healthfulness of their food and stewardship of the natural world, trends that all cattle raisers welcome.
The renovated museum experience will continue to tell the fascinating story of the cattle industry — from its origins among the West’s early Spanish settlers, through the heyday of the legendary drovers, all the way to today’s modern range technology. We plan to relate this information using the latest in interactive museum design practices such as holographic displays, tactile learning experiences and immersive video storytelling techniques.
Arranged in a circular floor plan, the renovated Museum will follow the chronology of history, wrapped around a majestic central display on the Texas Longhorn, and include interactive games, hands-on activities and even a simulated rainstorm.
In addition to the updated visitor experience, the renovation will include the design and installation of new and expanded content on the life of today’s cattle raisers. These exhibits will portray cattle raisers as the frontline stewards of land, livestock and wildlife. Caring for the land and its wildlife is a key aspect of the modern rancher’s business, and the new exhibits will ensure that every museum visitor understands the vital role cattle raisers play in protecting American ecosystems and natural resources.
In support of our drive to promote the future of the cattle raising profession, we are growing the fund that supports academic scholarships in livestock-related fields. The scholarship program is a key to the museum’s ability in helping sustain a vibrant workforce in the beef industry. With this expansion of the scholarship fund, the Cattle Raisers Museum aims to support every qualified application it receives, greatly improving our capacity to invest in the future of this noble industry. This ambition is central to our mission and valued deeply by our ranching community.
The renovation work has begun and the Museum is scheduled to reopen May 2017. Mark your calendars to attend the opening celebration in Fort Worth on Wednesday, May 17.
Please stand with us as we continue to preserve the vital history, important culture and future of the Texas and Southwestern cattle raiser by making a gift to help us raise the $5 million needed to support both the museum and scholarship program. It is up to all of us to preserve the life, culture and history we hold dear.
If you would like further information or have additional questions, please contact Sherry Flow with the Cattle Raisers Museum and Foundation at 817-332-8551 or firstname.lastname@example.org.
Many thanks go to these volunteers who serve on the TSCRF Capital Campaign Committee:
Ginger and John Dudley, TSCRA past president
Julie and Bob McCan, TSCRA past president
Jackie and Jon Means, TSCRA past president
Gail and Red Steagall
Betsy and Hughes Abell, TSCRA second vice president
Julie and Scott Kleberg
Lynda and Robert McKnight Jr., TSCRA first vice president
Cynthia and Brian McLaughlin, TSCRA director
Bradley and Coley Means
Lisa and Tom Perini, TSCRA honorary director
Romy and Carl Ray Polk, Jr., TSCRA director
Kathryn and Clive Runnells III, TSCRA director
Christina and Michael Sasser, TSCRA director
Carla and Steve Swenson, TSCRA director
Lynne and Cliff Teinert, TSCRA honorary director
“Foundation Fundraising” is from the March 2017 issue of The Cattleman magazine.