CATTLE RAISERS COMMUNITY Member Notes
2017 Strategy and New Association Promotion Leadership
By Claude Koontz, Association Promotion Committee chair
The Regional Association Promotion (RAP) teams met in Fort Worth in January to review 2016 results and plan strategy for the coming year. Many readers are aware of Texas and Southwestern Cattle Raisers Association’s (TSCRA) goal to reach 20,000 members by the end of 2020. Given we have four years remaining to accomplish this goal, the team decided it would be prudent to establish yearly membership targets for the remaining years. We want to plot a course over time to the 20,000-member goal. The RAP team goal for 2017 is a net increase of 624 members, from 17,583 to 18,207 members. This represents a net increase of 52 members per month — a growth rate that will enable TSCRA to reach its 20,000-member goal by the end of 2020. There are two key changes for 2017 to note:
1) We want to connect members with their RAP team leaders more effectively. As a first step, RAP team leaders will be listed in the magazine each month, adjacent to this article.
2) Provide greater awareness of TSCRA events. We know everyone cannot attend convention or board meetings. We will be providing more “save the date” messages to members in hopes that more members can join us at these events. Look for more changes in the coming months from the new Association Promotion leadership after the convention in March.
Regional Assoc. Promotion Team
I am very pleased to announce that Carl Ray Polk, Jr. will serve as chair of the Association Promotion committee. Carl Ray is based in Lufkin, and east Texas has long been an area of the state where TSCRA membership is underrepresented. Carl Ray owns and operates Polk Land & Cattle in Angelina and Houston counties. In addition, Carl Ray is a partner with Corner Capital Advisors. Having served with Carl Ray this past year, I know he will bring a lot of energy and creativity to the committee as its leader. Speaking of energy, we were all excited to learn that Kelley Sullivan accepted the position of vice chair of the AP committee! Like Carl Ray, Kelley is based in east Texas near Madisonville. Kelley has proved a vital contributor as a RAP team leader and we are fortunate to have her move into a leadership position. So, look for Carl Ray’s picture and article in this space next month.
Several years ago, Jim Gates asked me to consider being the RAP Team 4 leader. I inquired regarding my time commitment. Jim replied, “Claude, the TSCRA staff really does everything.” I can tell you that Jim was 100% correct. TSCRA’s Membership staff is dedicated, smart, flexible, experienced and friendly! I very much appreciate their support. The team is the engine that the powers all the efforts of the AP committee.
Please make it your goal to attend a TSCRA event — convention, summer/fall meeting, or ranch gathering — and bring a non-member! I’ll see you there.
“Member Notes” is from the March 2017 issue of The Cattleman magazine.