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AVERY, GRANDIN TO HEADLINE GENERAL SESSIONS AT ANNUAL CATTLE RAISERS CONVENTION

For Immediate Release: Feb. 3, 2011

Contact: Marissa Patton, 512-469-0171

Fort Worth, Texas - Texas and Southwestern Cattle Raisers Association (TSCRA) is gearing up to host the largest cattle industry convention in the state. The 2011 TSCRA Convention Weekend will be filled with quality speakers talking about big issues facing the cattle industry.

Director and Senior fellow for Hudson Institute Center for Global Food Issues, Dennis T. Avery, will address thousands of cattle producers at the convention’s Opening General Session, Saturday, April 2, from 10:30 a.m. until 12:30 p.m. Avery will share his insights on how modern farmers and ranchers will feed the world’s growing population.

CattleFax Executive Vice President Randy Blach will address the audience on Sunday, April 3, from 10 a.m. until 11 a.m., presenting the state-of-the-industry review of the cattle market.

Among the list of informative breakout session speakers is Tracy Chapman, of Just Ask a Woman marketing consultancy, who will offer her valuable insight into the ways women make purchasing decisions and provide guidance on product promotion. For more information on the breakout sessions, visit TSCRA’s convention website.

The Closing General Session will feature well-known expert on animal handling systems and frequent speaker on the subject of autism, Dr. Temple Grandin. Dr. Grandin is a best-selling author and subject of the Emmy award winning HBO biopic, Temple Grandin, who has used her unique perspective to design and  improve livestock handling facilities. The Closing General Session will take place Sunday, April 3, from noon until 2:30 p.m.

As the largest cattle industry event in Texas, the TSCRA Convention is a must-attend for anyone involved in livestock production. More than 2,000 ranchers, landowners and members will gather for a weekend of outstanding programs, educational sessions, a trade show with more than 200 exhibits, plus networking and fellowship with fellow cattle raisers.

Registration for Convention Weekend is open. There are multiple discount options available for participants who register before March 4. A complete schedule of events, information on accommodations, and registration information can be found at www.tscra.org/convention.

The Texas and Southwestern Cattle Raisers Association is a 134-year-old trade organization. As the largest and oldest livestock association in Texas, TSCRA represents more than 15,000 beef cattle producers, ranching families and businesses who manage approximately 4 million head of cattle on 51.5 million acres of range and pasture land, primarily in Texas and Oklahoma. TSCRA provides law enforcement and livestock inspection services, legislative and regulatory advocacy, industry news and information, insurance services and educational opportunities for its members and the industry.

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