Consumers will pay for safe beef

Consumers will pay more for beef they believe is safe and handled humanely, John Butler, CEO of the Beef Marketing Group, said at the Alltech Symposium.

Butler’s group commissioned a study of 2,000 consumers who eat beef more than once a month to learn what is important to them. The top choice of these consumers was “assurance of food safety,” followed closely by “humane animal care and handling,” followed by “sustainability.” Read more>>