A world class panel of beef industry experts will provide a look into how the cattle industry will transform over the next 15 years at the Opening General Session of the Texas and Southwestern Cattle Raisers Association (TSCRA) convention in Fort Worth. The session begins at 10:30 a.m. Saturday, March 31, at the Fort Worth Convention Center.
“The cattle industry has changed dramatically since TSCRA was founded in 1877,” said Joe Parker Jr., rancher and TSCRA president. “Ranchers are facing challenges such as smaller margins, overreaching government regulations, severe weather patterns and the impact of a fragile global economy. This panel of experts will help give Texas ranchers the insight they need to make future decisions regarding their operations.”
Top beef industry executives include Rob Aukerman, president of U.S. Operations at Elanco Animal Health; Kevin Good, CattleFax senior market analyst and manager of corporate accounts; Bill Rupp, JBS Inc., president of beef division; and John Ryan, president and CEO for Rabo Agrifinance. These experts will look 15 years into the future and predict the transformation the beef industry will undergo between now and 2027.
Registration for the 2012 TSCRA Convention Weekend will be available on-site. For more information including a complete schedule of events visit www.tscra.org.