Our readers have power – purchasing power.
Since 1914, The Cattleman has prided itself on tradition, loyalty and a commitment to commercial cattle producers throughout the state of Texas and the southwest region. Still today, The Cattleman continues to be an industry-leading publication with those same values.
Our staff is dedicated to connecting you to the audience you most want to reach.
Executive Director, Communications Services/Editor, The Cattleman:
Ellen H. Brisendine, firstname.lastname@example.org, 817-916-1794
Director, Print Production:
Linda Lee, email@example.com, 817-916-1796
Gina Bryson, Media Consultant, firstname.lastname@example.org, 817-614-3830
(specializing in commercial advertising)
Shawn McCoy, Advertising Sales, email@example.com, 817-929-8597
(specializing in livestock, feedyards, auction markets and AI/ET services)
Christina Sebesta, Director, Sales Operations, firstname.lastname@example.org, 817-916-1791
Meet Your Cattleman Sales Staff
With 30 years’ experience creating messages for advertisers on all types of communications tools, Gina Bryson says she has found a professional home with Texas and Southwestern Cattle Raisers Association (TSCRA). The culture of the ranching way of life appeals to her Texas background, and offers her the chance to help business owners reach targeted clients.
Gina serves as media consultant for TSCRA Communications Services. In this role, she helps advertisers create effective messages and helps them choose the proper platforms to get their message out to the more than 18,000 members of TSCRA. Those platforms are The Cattleman magazine, our flagship print publication; The Cattleman NOW smartphone app; The Cattleman News Update daily emailed newsletter; and www.tscra.org.
Gina grew up in Cleburne and attended Tarrant County Junior College. She worked in the savings and loan business until she was attracted to sales. She received her insurance license in 1987 and worked with several companies before she was approached to work in the office equipment industry for Sharp Electronics, where she stayed until 1997.
Gina fully understands the challenges of small-business ownership, having owned and operated 2 Smoothie Factory franchises during her career.
She has worked with AT&T and with the Fort Worth Star-Telegram in advertising sales. While at the Star-Telegram, Gina was honored with “Salesperson of the Year” and “MVP of the Year” awards. In her spare time, she supports charities as a volunteer worker. Gina lives in Fort Worth.
Shawn McCoy grew up in Ohio on a small farm south of Salem, in Winona. A graduate of United Local in 1984, he attended Ohio Northern University College of Pharmacy and transferred to Kent State University to study business.
In 1988, Shawn started selling advertising for a local weekly newspaper, then went on to a daily newspaper in Salem called The Salem News. After a trip to San Antonio in 1994, Shawn moved to Texas and started working for a weekly newspaper there. Eight months later, he moved to Arlington to work for the Mid Cities News, a subsidy of the Dallas Morning News.
In 1997, Shawn got his first taste of a monthly magazine, The Cutting Horse Chatter for the National Cutting Horse Association. The year 2008 brought on some changes with Shawn eventually working for the Fort Worth Star-Telegram in the Weatherford office, where he stayed until 2012. That August, Shawn began working for The Cattleman magazine and plans on being here until retirement.
Shawn and his wife, Laurie, have a blended family with son Dillon and daughter Stevie. The McCoys live in Granbury.
These days, no one is forced to be a rancher. It is a completely voluntary career and lifestyle choice for those who take on the challenges of cattle and natural resources management. This is why Ellen H. Brisendine has enjoyed her more than 30 years as a writer and communicator in the beef industry.
Ellen joined the staff at Texas and Southwestern Cattle Raisers Association (TSCRA) in 2002. Since then, TSCRA has expanded its reach by adding communications platforms – a smartphone app, a daily emailed newsletter, websites, a print newsletter – to the flagship print magazine, The Cattleman, the voice of TSCRA and the business journal of the cattle business of the Southwest.
As executive director of TSCRA communications services, Ellen directed the adoption of these new technologies, making sure The Cattleman and TSCRA are where our more than 18,000 members need us to be.
Prior to joining TSCRA, Ellen worked with American Farmland Trust’s Texas regional office; The Petty Ranch Company; and International Brangus Breeders Association. In 2005, she was honored by the Texas Section, Society for Range Management as Friend of the Texas Section, SRM, and in 2014, was recognized by the National Cattlemen’s Beef Association as State Communicator of the Year.
Deadline for all print ads is the last day of the month, 2 months prior to publication | All pricing in US$
# of Months 1 6 12 Full Page $2,520 $2,470 $2,400 2/3 Page 1,850 1,815 1,760 1/2 Page 1,450 1,420 1,375 1/3 Page 925 910 880 1/4 Page 725 710 690
# of Months 1 6 12 Full Page $1,715 $1,680 $1,630 2/3 Page 1,240 1,215 1,180 1/2 Page 950 930 900 1/3 Page 620 610 590 1/4 Page 470 460 450
# of Months 1 6 12 Full Page $1,640 $1,600 $1,560 2/3 Page 1,250 1,225 1,190 1/2 Page 920 900 875 1/3 Page 680 670 650 1/4 Page 540 530 515
# of Months 1 6 12 Full Page $1,025 $1,010 $975 2/3 Page 750 735 715 1/2 Page 565 555 540 1/3 Page 375 370 360 1/4 Page 285 280 270
*Ring Service is provided by The Cattleman Livestock Sales Representative if a full-page 4-color advertisement has been purchased for your sale. If you would like to hire other ring help or have our sales staff help you find ring help, we will give you a $300 credit off your full-page 4-color ad. Please feel free to call Shawn McCoy or Ellen Brisendine for clarification if you have any questions.
8” x 10.875”
8.25” x 11.125”
6.875” x 9.375”
Top — .6667 inches
Bottom — .8333 inches
Inside/Gutter — .5625 inches
Outside — .5625 inches
150 Cover — 133 Inside
Full Page Live Area — 6.875”w x 9.375”d
2/3 Page — 4.5”w x 9.375”d
1/2 Page Vertical — 3.313”w x 9.375”d
1/2 Page Horizontal — 6.875”w x 4.5625”d
1/3 Page Vertical — 2.125”w x 9.375”d
1/3 Page Square — 4.5”w x 4.5625”d
1/4 Page — 3.313”w x 4.5625”d
1/8 Page (Business Directory) — 3.313”w x 2.156”d
1 Column — 2.125”
1-1/2 Column — 3.313”
2 Column — 4.5”
3 Column — 6.875”
Preferred Materials and Mechanical Requirements
Files NOT Accepted:
Microsoft Publisher; PictureIt; any graphics placed in Word; PowerPoint
- All photo files must be a minimum of 300dpi
- All line art files must be a minimum of 600dpi
- If using a digital camera, shoot at highest quality mode (1200 x 800 minimum)
- Do not send low-resolution files taken from websites
- Do not send files created/placed in Word or Publisher.
- Convert all files to CMYK. We will not guarantee the color if we have to convert from PMS or RGB to CMYK or GRAYSCALE. PDF files must be grayscale or CMYK. All graphics must be high-resolution. All fonts must be embedded. We will not guarantee quality of print if you send low-resolution files.
- We do not accept files sent via WeTransfer.com.
Include all necessary files:
- Send a jpg or pdf of the final version of the file
- If sending native files, please include Photoshop files with layers, Illustrator files, all images, logos and fonts
- Do not email files that are larger than 10MB. Send elements in separate emails if necessary or call sales representative for instructions.
- Advertisers requesting extra advertising materials for other publications or personal use will be charged $50 per ad for one-time (or time-limited) access to the advertisers’ ad files on The Cattleman FTP site. This service is available only on ads placed in The Cattleman.
- Unless production materials are requested to be returned within 1 year of date of insertion, they will be discarded.
- Advertising proofs will be sent on request on in-house created ads only, if all material (photos, logos and copy) are in The Cattleman office by deadline — last day of the month, 2 months prior to publication (for example, Nov. 30 for the January issue).
Deadline for all digital ads is the 20th of the month prior to publication | All pricing in US$ | Weekly insertion rates are available on request
The Cattleman Update
Emailed daily to more than 12,000 TSCRA members, this package offers button or leaderboard ads in the daily e-news to Cattle Raisers.
# of Months 1 6 12 Leaderboard (468×60) Max file size: 150 KB $350 $336 $315 Button (150×150)* Max file size: 100 KB 150 144 135 *This ad size is now available only on The Cattleman Update
Premium Placement Upcharges for The Cattleman Update
Button Ads $50 per month Leaderboard Ads $200 per month
# of Months 1 6 12 Run of Site Super Leaderboard (970×90) Max file size: 200 KB $500 $480 $450 Appears in the footer on all public pages of tscra.org Home Page Super Leaderboard (970×90) Max file size: 200 KB 500 480 450 Appears only on tscra.org home page (mid-page) The Cattleman Home Page Half Page (300×600) Max file size: 200 KB 250 240 225 Leaderboard (468×60) Max file size: 150 KB 350 336 315 Medium Rectangle (300×250) Max file size: 150 KB 150 144 135 Interior Pages Leaderboard (468×60) Max file size: 150 KB 350 336 315 Medium Rectangle (300×250) Max file size: 150 KB 150 144 135
The Cattleman NOW Phone App
Native advertising is available weekly or monthly. Native ads are indicated by “SPONSORED CONTENT” at the beginning of the post. Native ads are posted Tuesday of each week.
1 to 3 Insertions per calendar month $125 each 4 Insertions per calendar month $450 total Classified Ad 40 words, runs a calendar month $40/month
Practical Ranching – Getting the Ranch Set Up for Organization
25% Off 1/2-page or Full-page ads in this section, b/w or 4c
Deadlines– Editorial: November 1 | Ad Space: November 30
Due Dates– Special projects: November 30 | Ads: December 10
Range & Pasture Management
Special Advertising Section: Angus
Deadlines– Editorial: December 1 | Ad Space: December 31
Due Dates– Special Projects: January 2 | Ads: January 10
Cattle Raisers Convention Preview
Special Advertising Section: Beefmaster
Deadlines– Editorial: January 1 | Ad Space: January 31
Due Dates– Special Projects: February 1 | Ads: February 9
Spring Herd Health
Special Advertising Section: Brangus
Deadlines– Editorial: February 1 | Ad Space: February 28
Due Dates– Special Projects: March 1 | Ads: March 9
The Water Issue
Special Advertising Section: Brahman; Summer Grilling
Deadlines– Editorial: March 1 | Ad Space: March 31
Due Dates– Special Projects: April 2 | Ads: April 10
Annual Convention Coverage
Special Advertising Section: Santa Gertrudis
Summer Ad Sale: 25% off 1/2- or full-page ad, b/w or 4c
Deadlines– Editorial: April 1 | Ad Space: April 30
Due Dates– Special Projects: May 2 | Ads: May 10
Cattle Business Partners; Livestock Markets and More
Special Advertising Sections: Livestock Markets; Ranch Safety; Akaushi
Deadlines– Editorial: May 1 | Ad Space: May 31
Due Dates– Special Projects: June 1 | Ads: June 11
Fall Herd Health
Special Advertising Section: Hereford
Deadlines– Editorial: June 1 | Ad Space: June 30
Due Dates– Special Projects: July 2 | Ads: July 10
Cattle Nutrition and Health Management
Special Editorial Section: Your Local Supplier
Special Advertising Section: Guide to Higher Education in Agriculture; Feedyard Guide
Deadlines– Editorial: July 1 | Ad Space: July 31
Due Dates– Special Projects: August 2 | Ads: August 10
Special Advertising Section: Bull Buyer’s Guide/Ranch Services Guide
Deadlines– Editorial: August 1 | Ad Space: August 31
Due Dates– Special Projects: August 31 | Ads: September 10
Deadlines– Editorial: September 1 | Ad Space: September 28
Due Dates– Special Projects: October 2 | Ads: October 10
History and Heritage
Special Advertising Section: Holiday Greetings
Deadlines– Editorial: October 1 | Ad Space: October 30
Due Dates– Special Projects: November 1 | Ads: November 9
Guidelines on Writing for The Cattleman
The Cattleman covers all aspects of the beef industry in Texas, Oklahoma and the Southwest. In the most recent readership survey, subscribers said they were most interested in the following topics in this order: range/pasture, property rights, animal health, water, new innovations and marketing.
Our feature stories are generally more in-depth than other livestock publications. Word counts average between 1,500 to 2,000. We ask all writers to send their drafts to all sources to verify the accuracy of any quotes before sending the final copy into the office. The Cattleman uses AP style for punctuation and grammar, with a few exceptions.
Manuscripts should be e-mailed to Ellen H. Brisendine and sent as an attachment. Microsoft Word is the preferred format. The deadline is the first of the month, 60 days prior to the issue. Photographs or illustrations are desired; All photo files must be a minimum of 300dpi. All line art files must be a minimum of 600dpi. All people in the photos should be clearly identified.
Fees are negotiated and depend upon the amount of research, travel and photography required and terms of payment are on acceptance. Please invoice The Cattleman when each article is sent. New contributors must return a completed W9 before payment can be made. The Cattleman prefers to work on an assignment basis. However, prospective contributors are urged to write the editor of the magazine to inquire of interest on a proposed subject. Occasionally, the editor will return a manuscript to a potential contributor for cutting, polishing, checking, rewriting or condensing.
Send queries to:
Ellen H. Brisendine
1301 W. Seventh St.
Fort Worth, Texas 76102